It’s not easy for search engine optimisation specialists to earn high rankings in Google. Many believe they simply need to create a lot of content and they’ll get found on the search engines. Of course, it’s not this easy – in fact, not even close. Read more »
Why should you pull instead of pushing?
Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional push marketing approaches. In an increasingly tough financial services marketplace, pull marketing is overtaking push marketing as the most effective way to drive new client business. This important change has taken place for several important reasons: Read more »
Google have clearly put a constraint on content ranking.
Think of this issue like a pendulum: on one side of the pendulum, it was open season; any underhanded SEO shop could get content ranked using a bunch of black-hat SEO tactics.
On the other side of the pendulum, only high-quality content could get ranked. This is the side that Google has swung toward over the past year and a half. Because of that, the world of search has fundamentally changed. Read more »
From 2000 to 2012, the number of Internet users around the globe increased by 566 per cent. As of June 2012, there were almost 2.5 billion people who accessed the Internet. If you’re active online and have quality information to share, these statistics can be encouraging. However, if you have a few skeletons in your online closet, you may be a little frightened by this information. Read more »
Increasing your digital footprint has potentially great business ramifications. More followers, likes and web traffic simply means more people are interested in what you say and trust you as a source of interesting and credible information.
One of the best ways of achieving this success is by establishing yourself as a reliable brand. Although there are some regulations with compliance that often need to be followed, branding allows a digital record of your success to be seen by clients and future clients to come. It also has the potential of laying the groundwork for future pursuits in the financial industry. Read more »
Specific content is key in creating your inbound marketing strategy. Inbound marketing simply means marketing yourself through blogs, podcasts, video, e-books, newsletters, whitepapers, SEO, social media and other forms of content marketing. Knowing your audience is the difference between producing quality content and producing quality content that is actually seen. Read more »
There is one problem with the Facebook ‘like’ function, and that is that it’s a nondescript, non-directional kind of engagement.
Thankfully, there is more to expect from the social media giant’s thumbs-up feature.
In addition to ‘liking’ a Facebook business page, users will now be able to give the page a star rating. This could become similar to how Amazon goes about ranking pages, where only products with four or five stars get ranked on the front page. Read more »
Social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built.
There is real potential in gaining a large following that is also willing to engage with your financial advisory brand. By providing the type of value and content your target audience wants to see on its news feed, there is a high potential for ROI. Read more »
There are literally billions of blogs available to read on the Internet, so why should your financial advisory firm add its voice to the endless sea of digital noise? Will it get found by the right people? Is it worth the time and money and effort? Read more »
Content marketing is all about creating relevant and compelling content in order to change or enhance consumer behaviour that’s favourable to your financial advisory firm and business proposition. And where else to better utilise this strategy than Facebook – a social hub consisting of billions of people? Read more »