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eSmart Property Magazine >>
eSmart Property magazine is a fully personalised and branded 30-page digital (PDF and HTML formats) consumer-driven mortgage and property client e-zine. Published quarterly, every issue features topical news and information and is fast becoming regarded as a market-leading e-consumer title. The editorial content provides objective information written in a style that helps UK consumers through both the personal and commercial buying process.
The front cover of eSmart Property magazine features your corporate logo and business name (photograph, if required) and includes your business contact details and regulatory statement. You can also change the name title to make every issue even more bespoke to your business.
Our clients use eSmart Property magazine to increase their brand visibility, attract visitors to their website, establish an Internet presence with link popularity, acquire data for future marketing, improve search engine rankings and create an alternative and highly measurable marketing channel.
eSmart Property magazine is the perfect marketing solution to reach all of your clients with whom you may otherwise have limited contact. E-mailing every issue to clients you may only see annually or to policyholders who have the potential to become higher revenue-generating clients will enable you to engage more regularly with them and encourage enquiries that may otherwise be missed.
E-mailing every issue to clients, policyholders and prospects will also ensure that you do not lose contact with them, especially as some of them may eventually become a considerable source of future revenue to your business.
Your e-mail address and website address appear on the front cover of eSmart Property magazine as an embedded link that, when clicked on, immediately links the responder to either your e-mail browser or directly to your website, enabling them to engage with your business at their highest point of interest.
Every issue of eSmart Property magazine should be e-mailed to your business audiences and included on the news and information pages of your website to encourage visitors to browse deeper into your site. Increased page browsing throughout your website will also improve your website's organic search engine rankings. Archiving previous issues will give visitors the opportunity to view or download previous issues and lead to increased and repeat visitor footfall throughout your website.
We recommend that you also provide visitors to your website with an e-news alert service using the editorial content from eSmart Property magazine. Your e-news alert service should be set up to capture visitor data, which can be used to e-mail news articles and also for future e-marketing activities. This will add a new dimension of visitor interaction to your website and create further new business enquiries and opportunities.
eSmart Property magazine also provides your business with a number of other alternative targeted solutions and can be used as part of your marketing strategy to increase your site's relevance, ensuring the content is easily indexed by search engines and making the site more appealing to visitors. The placement at or near the top of the search engine rankings over time will increase the number of organic searchers that visit your website.
To discuss your business requirements call (0845) 686 0055 or e-mail enquiries@goldminemedia.co.uk -
Testimonials >>
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Keith WilliamsIndependent Financial Adviser
Positive Solutions (Financial Services) LtdSmartMoney and eSmartMoney are core factors in keeping in touch with my clients on a regular basis. The outlay more than pays for itself because of new business generated, and these publications assist with client retention too. l don't think you can pretend to be a serious player in this business without giving your clients something like this on a regular basis, and if you don't, don't be surprised if you lose your clients to another firm that does!...
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Alan Seward Managing Director
Alan Seward Financial Services LtdWe are really pleased with the response we've had since launching eSmartMoney magazine on our website. The magazine has been well received by our clients and the bi-monthly format enables us to keep in touch with our customers on a regular basis...
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Iain P WishartChartered Financial Planner and
Certified Financial Planner CM
Wishhart WealthWe've just sent our first eSmartMoney digital magazine and A Guide to Inheritance Tax Planning using the HTML link to around 300 recipients, in addition to 50 printed copies for those who prefer snail mailThe feedback is that the content is good and relevant. We will continue to send this every eight weeks as it's a great way to keep our 'name in the frame' and stay in touch, maximising client contact...
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Paul ReynoldsManaging Director
Yourmoney Manager LtdOur clients absolutely love eSmartMoney. This is the key test in any marketing investment you make - we may like it but clients tell you exactly as it is. After ten years of searching and trying unsuccessfully, we have found the answer. Having adopted the digital magazines, they are certainly the most cost-effective, content rich and information specific that you will find available on the market today...
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Dave HopeIndependent Financial Adviser
Grapevine Financial Services IFA LtdAt Grapevine we like to generate 'touch points' with clients as often as possible. eSmartMoney and eSmartProperty are core factors in helping achieve this. These digital magazines have proved very useful in paving the way for client discussions and the modest outlay means this activity is highly cost-effective. Increasingly, our property and financial services clients are entitled to be kept informed of market trends and the prepared content has proved to be both time-saving for us and interesting for customers...
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