Home / Digital Solutions / What is a HTML Magazine?
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HTML Magazines -
Frequently Asked Questions >>
Q: What is an HTML magazine?
A: A HTML magazine (e-zine) is an editorial format written in the language used to create web pages. HTML e-zines are a direct and sustainable way to send news, updates and information. Goldmine Media publishes targeted HTML magazines that appeal to the consumer and business audiences of the financial, accountancy and mortgage sectors. Each HTML e-zine title is designed to be visually and editorially consistent with the digital PDF format that we also publish.
Q: Why should my business offer an HTML e-zine as part of its marketing mix?
A: Consumers today expect to receive information through many different cross-media communication channels. We believe that businesses need to create as many innovative ways as possible to excite client interest and establish new levels of interaction and loyalty that go beyond traditional marketing methods. Forward-thinking organisations understand that they have to captivate their business audiences and continually rethink their marketing mix to reappraise investment priorities, marketing channels and promotional strategies. Engaging with your business audiences, whether existing clients or prospects, by enabling them to interact with your corporate e-zine will not only reinforce and extend your company's brand, it will also keep them focused on you in a highly competitive business arena.
Q: How should my business use our HTML e-zine?
A: We advise our clients to incorporate their HTML e-zine on the news and homepage of their website. If you don't have a news page, creating this additional page will add further interest to your website offering and provide information and content that encourages visitors to browse deeper into the site. Increased page and visitor activity will also improve your website's organic search engine ranking, and archiving back issues allows visitors to view or download previous issues, leading to increased and repeat visitor footfall throughout the site. Your HTML e-zine can be used as part of a targeted client or prospect e-marketing campaign or e-news alert service. When sending an e-mail to your business audiences, you should include an embedded webpage link to your e-zine that will enable them to view every issue directly from your website. Interactive links to your e-mail and website addresses, embedded on the front cover, also enable you to engage with the responder instantly at their highest point of interest. By increasing your website visitor traffic and utilising your HTML e-zine as a proactive e-marketing solution, your business will begin to generate new commercial opportunities and increased revenue from this highly measurable marketing channel.
Q: How do we receive every issue of our HTML e-zine?
A: Every issue of your HTML e-zine is uploaded to our secure ftp server on the Goldmine Media website. We e-mail and write to you with notification of when the next issue is ready for collection. For increased security you are provided with a unique Client I.D. number and a 5-digit PIN.
To download the current or previous issues, click the Client Login button located on the top right-hand corner of our homepage, select from the drop box the eSmart magazine issue you want to download and enter your Client Account I.D. number and PIN into the login fields, and click the Download button. This takes you to a dedicated area on our server, enabling only you to access your download area. If you experience any problems please e-mail - operations@goldminemedia.co.uk
To discuss your business requirements call (0845) 686 0055
or e-mail enquiries@goldminemedia.co.uk -
Testimonials >>
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Keith WilliamsIndependent Financial Adviser
Positive Solutions (Financial Services) LtdSmartMoney and eSmartMoney are core factors in keeping in touch with my clients on a regular basis. The outlay more than pays for itself because of new business generated, and these publications assist with client retention too. l don't think you can pretend to be a serious player in this business without giving your clients something like this on a regular basis, and if you don't, don't be surprised if you lose your clients to another firm that does!...
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Alan Seward Managing Director
Alan Seward Financial Services LtdWe are really pleased with the response we've had since launching eSmartMoney magazine on our website. The magazine has been well received by our clients and the bi-monthly format enables us to keep in touch with our customers on a regular basis...
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Iain P WishartChartered Financial Planner and
Certified Financial Planner CM
Wishhart WealthWe've just sent our first eSmartMoney digital magazine and A Guide to Inheritance Tax Planning using the HTML link to around 300 recipients, in addition to 50 printed copies for those who prefer snail mailThe feedback is that the content is good and relevant. We will continue to send this every eight weeks as it's a great way to keep our 'name in the frame' and stay in touch, maximising client contact...
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Paul ReynoldsManaging Director
Yourmoney Manager LtdOur clients absolutely love eSmartMoney. This is the key test in any marketing investment you make - we may like it but clients tell you exactly as it is. After ten years of searching and trying unsuccessfully, we have found the answer. Having adopted the digital magazines, they are certainly the most cost-effective, content rich and information specific that you will find available on the market today...
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Dave HopeIndependent Financial Adviser
Grapevine Financial Services IFA LtdAt Grapevine we like to generate 'touch points' with clients as often as possible. eSmartMoney and eSmartProperty are core factors in helping achieve this. These digital magazines have proved very useful in paving the way for client discussions and the modest outlay means this activity is highly cost-effective. Increasingly, our property and financial services clients are entitled to be kept informed of market trends and the prepared content has proved to be both time-saving for us and interesting for customers...
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