As many social media users have seen, hashtags are no longer exclusive to Twitter. They have made their way onto platforms such as Facebook, Google+ and Instagram. The question many people are asking is why? What’s the point of usingRead more…
Establishing credibility through your online presence
Are you new to the financial adviser marketing game or just starting to utilise digital marketing strategies? Either way, one of the best ways to succeed online is through establishing credibility through your online presence.
10 effective marketing ideas for small financial advisory firms
As the owner of a small financial advisory firm, you might think it is too hard for you to get the word out about what you have to offer, but that needn’t be the case. You don’t need to goRead more…
What do your target audience really want from your blog?
One thing that happens to those who are new to blogging is not knowing what to write about or what content would best benefit their target audience.
Social networking sites are an essential way to establish financial adviser brands online
More than two thirds of people in the UK now use social media sites like Twitter and Facebook, making them one of the best ways for financial service businesses to communicate with their clients.
Keeping your finger on the pulse of social media
Over the past decade, social media has changed the way that businesses communicate with their audiences. Research shows that a significant number of people use social media to follow their favourite brands. This medium of communication has proven very effectiveRead more…