Content marketing is all about creating relevant and compelling content in order to change or enhance consumer behaviour that’s favourable to your financial advisory firm and business proposition. And where else to better utilise this strategy than Facebook – aRead more…
To blog or not to blog? That is the question
There are literally billions of blogs available to read on the Internet, so why should your financial advisory firm add its voice to the endless sea of digital noise? Will it get found by the right people? Is it worthRead more…
Making social media a crucial part of your online presence
Social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built.
Aspects to consider when developing a financial content marketing strategy
Having a financial content marketing strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main aspects:
What are the essential Google Analytics metrics for financial advisers to track?
Tracking the measurements of your website’s performance will help you grow your business online. For financial advisers, this means taking a look at the top metrics that assist in building credibility and trust that are so vital for conversion laterRead more…
Four ingredients for LinkedIn success that every financial adviser should remember
It’s no secret that businesses are increasingly turning to social media to execute key business strategies. Each platform offers firms something different, but with its constant new features, increased user insights and page analytics, LinkedIn has become a powerhouse socialRead more…