It could be said that Google is the new Yellow Pages, and that means a strong web presence is vital to every financial adviser’s marketing strategy.
Why good branding can attract and maintain loyal clients
Branding: The process of creating a bespoke name and image for an organisation to implant in a consumer’s mind, mainly through advertising, with a fluid theme. The aim is to build a significant differentiated presence to attract and maintain loyalRead more…
How the hashtag can help you engage with your target audience
As many social media users have seen, hashtags are no longer exclusive to Twitter. They have made their way onto platforms such as Facebook, Google+ and Instagram. The question many people are asking is why? What’s the point of usingRead more…
Creating fresh and engaging financial content for your website
There is a well-established axiom: ‘Content is king’. Content is the entire reason the Web exists and why a large percentage of your prospective clients spend an average of 20 hours a week wired into their browsers.
How effective is your inbound marketing strategy?
Specific content is key in creating your inbound marketing strategy. Inbound marketing simply means marketing yourself through blogs, newsletters, whitepapers, SEO, social media, ebooks, podcasts, video and other forms of content marketing. Knowing your audience is the difference between producingRead more…
How personal branding can lead to success in career development
Increasing your digital footprint has potentially great business ramifications. More followers, likes and web traffic simply means more people are interested in what you say and trust you as a source of interesting and credible information.