Email may seem outdated compared to the likes of Twitter and Facebook, but to this day it still remains one of the most cost-effective marketing channels for financial advisers.
Let’s face it, the odds are that most people are going to delete your email before even taking a look at what’s inside. If you’re lucky, they won’t unsubscribe. Why? Quite simply, it’s because most business people receive more thanRead more…
The call-to-action (CTA) is critical for financial advisers that want to engage their website visitors, and it is especially important in all of your email marketing efforts.
1. Not having permission There is only one way to add someone to your email list, and that is to have them opt-in. Your email marketing list should not include names and emails from:
Although email predates Facebook by a few decades, coupling it with social media marketing can empower businesses to attract more online traffic and sales.
A successful financial adviser email marketing campaign has the potential to generate higher open rates, obtain a greater response and ultimately generate more business and sales. Below are a few tips to help you create an effective, well-crafted email campaign.