The use of psychology in email marketing is often not at the front of many financial advisers’ minds. We’re all used to seeing the effects of overtly psychological marketing everywhere we look: on TV, the radio and public transport. It’sRead more…
Your email represents you, your company and your product or service, and it is very similar to the cover of a book: the cover is a huge selling point and often differentiates the bestsellers from the rest of the pack.
A successful financial adviser email marketing campaign has the potential to generate higher open rates, obtain a greater response and ultimately generate more business and sales. Below are a few tips to help you create an effective, well-crafted email campaign.
Although email predates Facebook by a few decades, coupling it with social media marketing can empower businesses to attract more online traffic and sales.
The call-to-action (CTA) is critical for financial advisers that want to engage their website visitors, and it is especially important in all of your email marketing efforts.
1. Not having permission There is only one way to add someone to your email list, and that is to have them opt-in.