the choice of financial professionals

Directing more traffic to your corporate website

A great website isn’t so great if no one uses it. Website traffic is one of the most important indicators that determine how effective your financial adviser marketing strategy is.

Here are three simple ways to increase your site’s web traffic:

1. Add a link to your email signature
During a normal working day, people send and receive more than 100 emails on average. Leverage this technology by updating your email signature. Instead of handing out business cards left, right and centre, let your email signature do the work for you. These days, everyone has easy access to a computer, tablet or smartphone.

Think about how much traffic you can direct to your website with every single email you send. In your email signature, include your contact information, social media handles and website. Dig a bit deeper and include something really interesting about yourself or your firm.

2. Use social media
Posting on social media is an essential tool to driving traffic back to your firm’s website. It’s also vital to a financial adviser’s marketing strategy. Your target market is on social media, and you should be too. How do financial advisers succeed on social media? With an organised strategy and by being consistent.

3. Increase on-page keywords
Organic search is the number one way your target audience will find the information they’re looking for online. By improving your website’s search engine optimisation (SEO), it’s more likely to show up organically in search engine results, like Google or Bing.

On-page SEO is affected by keywords. When you create high-quality blog content that’s directed towards your target audience, you’ll increase on-page SEO by using keywords naturally throughout your posts.

At Goldmine Media, our goal is to enable your business to extend and evolve its web offering by fully utilising our front-end and back-end development skills and on-site search engine optimisation services to deliver an authentic website that builds trust and relationships with your clients and prospective clients. For more information, please contact us – we look forward to hearing from you.

Jim Kirk, Senior Consultant, Goldmine Media

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