It’s not easy for search engine optimisation specialists to earn high rankings in Google. Many believe they simply need to create a lot of content and they’ll get found on the search engines. Of course, it’s not that easy – in fact, it’s not even close.
That’s because a lot of financial advisory firms have websites with relatively low online authority. They’re also prone to focusing on ranking for keywords that are much, much too difficult. In all likelihood, they’ll never get ranked for those words because they’re competing with advisers that have more money, more writers, more content, more search engine optimisation specialists and a whole lot more online authority.
So what are financial advisers with regular-size budgets to do?
For these advisers, great search engine optimisation efforts require focusing on creating quality content that addresses the questions their target buyers have.
If financial advisers really want to get found on Google, they should create content that answers these questions for these people. Again, this is undoubtedly the best way to get ranked on Google today and improve your search engine optimisation efforts.
Unfortunately, a lot of advisory firms are still focusing too much on creating backlinks rather than creating high-quality content.
Google’s most recent Ranking help explicitly says that ‘webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share’.
This wording has changed. The previous Ranking help article on Google said that ‘webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages’.
While this shift may not seem like a big deal, it’s important for marketers who are focused on search engine optimisation and need to promote their sites better within the communities of their target markets.
Gambling and Casino Websites
Online gambling key-phrases are arguably some of the hardest to rank on Google. Increasing a website’s search engine rank isn’t easy when the majority of the websites that you approach do not want to work with you because you’re an online casino, poker site, a sports betting website or some version of a gaming website that deals with money, usually these websites usually have a hard time to give out exclusive promotions; however, because there is so many people that do love to gamble they will always find a way to succeed .
Oliver Taylor, Head of Sales & Marketing, Goldmine Media
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