It’s no secret that businesses are increasingly turning to social media to execute key business strategies. Each platform offers firms something different, but with its constant new features, increased user insights and page analytics, LinkedIn has become a powerhouse socialRead more…
Creating high-quality content should be a major focus for financial advisers
Strengthening your online presence will rely on producing high-quality content, and for many financial advisers this poses a new challenge, a new element to factor into their strategic planning. But creating engaging, quality content needn’t be a daunting task.
Simple changes to a website can make a significant difference to traffic
Consumers are increasingly using search engines such as Google as a convenient and quick way of finding products online. Around 50% of online purchases start with a search, and high rankings in search results represent a huge opportunity to generateRead more…
What do your target audience really want from your blog?
One thing that happens to those who are new to blogging is not knowing what to write about or what content would best benefit their target audience.
10 effective marketing ideas for small financial advisory firms
As the owner of a small financial advisory firm, you might think it is too hard for you to get the word out about what you have to offer, but that needn’t be the case. You don’t need to goRead more…
Email marketing isn’t dead – in fact, it’s more important than ever
Email may seem outdated compared to the likes of Twitter and Facebook, but to this day it still remains one of the most cost-effective marketing channels for financial advisers.